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Consumer Perception Towards Nostalgic ADS and Its Impact On The Consumer Brand Relationship And Nostalgic Behavioral Reactions

Ahmed Hossam

Consumer Perception Towards Nostalgic ADS and Its Impact On The Consumer Brand Relationship And Nostalgic Behavioral Reactions ( Appplication on Pepsi's Nostalgic Ramadan Ad) \\ GP \\ DR : Ibrahim Sahouly - 6th October MSA University 2017 - 124 p. 30 CM.

ISBN: 888151515

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