Branded male :
Tungate, Mark, 1967-
Branded male : marketing to men / Mark Tungate. - 1st ed - London ; Philadelphia : Kogan Page, 2008. - ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749450113 0749450118
2007047299
GBA786383 bnb
Branding (Marketing)
Male consumers.
Target marketing.
658.80081
Branded male : marketing to men / Mark Tungate. - 1st ed - London ; Philadelphia : Kogan Page, 2008. - ix, 228 p., [16] p. of plates : col. ill. ; 24 cm.
Includes bibliographical references (p. [222]-223) and index.
9780749450113 0749450118
2007047299
GBA786383 bnb
Branding (Marketing)
Male consumers.
Target marketing.
658.80081