Buzz :
Salzman, Marian L.
Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. - Hoboken, N.J. : J. Wiley, c2003. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471273457 (alk. paper)
2002156137
Advertising.
Marketing.
Demand (Economic theory)
HF5823 / .S19 2003
658.8 / S.M.B
Buzz : harness the power of influence and create demand / Marian Salzman, Ira Matathia, Ann O'Reilly. - Hoboken, N.J. : J. Wiley, c2003. - x, 246 p. : ill. ; 24 cm.
Includes bibliographical references and index.
0471273457 (alk. paper)
2002156137
Advertising.
Marketing.
Demand (Economic theory)
HF5823 / .S19 2003
658.8 / S.M.B