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Cases in strategic marketing management :

McDonald, William J., Ph. D.

Cases in strategic marketing management : an integrated approach / William J. McDonald. - Upper Saddle River, N.J. : Prentice Hall, c1998. - viii, 352 p. : ill. ; 24 cm.

Includes bibliographical references and index.

ISBN: 0023794240 (pbk.)

LCCN: 97041735

Subjects--Topical Terms:
Marketing--Management--Case studies.
Marketing--Decision making--Case studies.
Marketing--Management--Computer programs.
Marketing--Decision making--Computer programs.

LC Class. No.: HF5415.13 / .M369195 1998

Dewey Class. No.: 658.8 / M.W.C

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