Consumer behaviour :
Schiffman, Leon G.
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk, Håvard Hansen. - 1st ed - Harlow, England ; Upper Saddle River, N.J. : Prentice Hall/Financial Times, 2008. - xviii, 494 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273704010 (pbk. : alk. paper) 027370401X (pbk. : alk. paper)
2007045906
Consumer behavior--Europe.
Motivation research (Marketing)--Europe.
HF5415.33.E85 / H36 2008
658.8342094
Consumer behaviour : a European outlook / Leon G. Schiffman, Leslie Lazar Kanuk, Håvard Hansen. - 1st ed - Harlow, England ; Upper Saddle River, N.J. : Prentice Hall/Financial Times, 2008. - xviii, 494 p. : col. ill. ; 27 cm.
Includes bibliographical references and index.
9780273704010 (pbk. : alk. paper) 027370401X (pbk. : alk. paper)
2007045906
Consumer behavior--Europe.
Motivation research (Marketing)--Europe.
HF5415.33.E85 / H36 2008
658.8342094