Creating powerful radio :
Geller, Valerie.
Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality / Valerie Geller ; edited by Turi Ryder. - 1ST - Amsterdam ; Boston : Focal, c2007. - xvi, 340 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780240519289 (alk. paper) 0240519280 (alk. paper)
2007023957
Radio broadcasting.
PN1991.55 / .G46 2007
384.54
Creating powerful radio : getting, keeping, and growing audiences for news, talk, information, and personality / Valerie Geller ; edited by Turi Ryder. - 1ST - Amsterdam ; Boston : Focal, c2007. - xvi, 340 p. : ill. ; 23 cm.
Includes bibliographical references and index.
9780240519289 (alk. paper) 0240519280 (alk. paper)
2007023957
Radio broadcasting.
PN1991.55 / .G46 2007
384.54