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Fundamentals of marketing /

Stanton, William J.

Fundamentals of marketing / William J. Stanton, Charles Futrell - Eighth edition - xx, 666 pages : illustrations (some color) ; 25 cm - McGraw-Hill series in marketing . - McGraw-Hill series in marketing. .

Includes bibliographical references and indexes

ISBN: 0070609438 :

LCCN: 86018492

Nat. Bib. No.: GB87-30481

Subjects--Topical Terms:
Marketing.

Subjects--Index Terms: Marketing

LC Class. No.: HF5415 / .S745 1987 HF5415 / .S745 1987

Dewey Class. No.: 658.8 S . W . f 1987 / S . W . f 1987

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