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Persuasive communication /

Stiff, James B.

Persuasive communication / James B. Stiff - 1 st ed - New York : London : Guilford Press, 1994 - 278 p. : ill. ; 24 cm. - The Guilford communication series .

Includes bibliographical references (p. 251-273) and index.

ISBN: 0898623081 (acidfre paper)

LCCN: 93023401

Subjects--Topical Terms:
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)

LC Class. No.: P301.5.P47 / S75 1994

Dewey Class. No.: 303.342

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