Dynamics of international advertising :
Mueller, Barbara, 1958-
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. - 1st ed - New York : P. Lang, c2004. - x, 342 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0820463604 (pbk.)
2003027817
Advertising.
HF5823 / .M829 2004
659.1
Dynamics of international advertising : theoretical and practical perspectives / Barbara Mueller. - 1st ed - New York : P. Lang, c2004. - x, 342 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0820463604 (pbk.)
2003027817
Advertising.
HF5823 / .M829 2004
659.1