Handbook of Hospitality marketing management /
Oh, Haemoon
Handbook of Hospitality marketing management / Haemoon Oh , Abraham Pizam - 1st ed. - Washington. : ELSEVIER 2008 - xv, 656 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
2008021436
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.
TX911.3.M3 / R443 2010
658.89
Handbook of Hospitality marketing management / Haemoon Oh , Abraham Pizam - 1st ed. - Washington. : ELSEVIER 2008 - xv, 656 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
2008021436
Hospitality industry--Marketing.
Food service--Marketing.
Restaurants--Marketing.
TX911.3.M3 / R443 2010
658.89