International marketing strategy :
Phillips, Chris,
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. - 5th ed - London ; New York : Routledge, 1994. - xx, 508 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0415089840 0415089859 (pbk.)
94020949
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .P49 1994
658.848
International marketing strategy : analysis, development, and implementation / Chris Phillips, Isobel Doole, and Robin Lowe. - 5th ed - London ; New York : Routledge, 1994. - xx, 508 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0415089840 0415089859 (pbk.)
94020949
Export marketing--Management.
Export marketing--Management--Case studies.
HF1416 / .P49 1994
658.848