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Lifestyle marketing :

Michman, Ronald D.

Lifestyle marketing : reaching the new American consumer / Ronald D. Michman, Edward M. Mazze, and Alan J. Greco. - 1st ed. - Westport, Conn. : Praeger, 2003. - xii, 241 p. ; 25 cm.

Includes bibliographical references (p. [221]-227).

ISBN: 1567206409 (alk. paper)

LCCN: 2003057995

Subjects--Topical Terms:
Market segmentation--United States.
Target marketing--United States.
Consumers' preferences--United States.
Consumer behavior--United States.
Lifestyles--United States.

LC Class. No.: HF5415.127 / .M535 2003

Dewey Class. No.: 658.8343

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