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Marketing concepts and strategies /

Pride, William M

Marketing concepts and strategies / William M. Pride, O.C. Ferrell - 2000 e[d] - Boston : Houghton Mifflin, c2000 - 1 v. (various pagings) : col. ill., col. maps ; 29 cm

Includes bibliographical references (p. G-21 to G-40) and indexes

ISBN: 0395974844 (Library edition) 9780395974841 (Library edition) 0395974836 (Student ed.) 9780395974834 (Student ed.)

LCCN: 99071914

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .P658 2000

Dewey Class. No.: 658.8

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