Marketing management /
Kotler, Philip
Marketing management / Philip Kotler, Kevin Lane Keller - 12th ed - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 - xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm
Includes bibliographical references.
0131457578
2004029595
Marketing--Management
HF5415.13 / .K64 2006 HF5415.13 / .K64 2006
658.8
Marketing management / Philip Kotler, Kevin Lane Keller - 12th ed - Upper Saddle River, N.J. : Pearson Prentice Hall, c2006 - xxxix, 729, [45] p. : ill. (chiefly col.) ; 29 cm
Includes bibliographical references.
0131457578
2004029595
Marketing--Management
HF5415.13 / .K64 2006 HF5415.13 / .K64 2006
658.8