Marketing of high-technology products and innovations /
Mohr, Jakki J.
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2010. - xxvi, 538 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781292040332
2008053012
High technology industries--Marketing.
HC79.H53 / M64 2010
620.0068/8
Marketing of high-technology products and innovations / Jakki Mohr, Sanjit Sengupta, Stanley Slater. - 3rd ed. - Upper Saddle River, NJ : Prentice Hall, c2010. - xxvi, 538 p. : ill. ; 26 cm.
Includes bibliographical references and index.
9781292040332
2008053012
High technology industries--Marketing.
HC79.H53 / M64 2010
620.0068/8