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Marketing research :

Malhotra, Naresh K

Marketing research : an applied orientation / Naresh K. Malhotra - 6th ed - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxxi, 897 p. : ill. ; 29 cm

Includes bibliographical references .

ISBN: 9780136085430 (casebound : alk. paper) 0136085431 (casebound : alk. paper) 9780136085447 (hbk.) 013608544X (hbk.)

LCCN: 2009011023

Nat. Bib. No.: GBA9A1040 bnb 015-39573 bnb

Nat. Bib. Agency Control No.: 015395735 Uk

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

LC Class. No.: HF5415.2 / .M29 2010 HF5415.2 / .M29 2010

Dewey Class. No.: 658.83

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