Normal view MARC view ISBD view

Marketing research :

Malhotra, Naresh K

Marketing research : an applied orientation / Naresh K. Malhotra - 2nd ed - Upper Saddle River, N.J. : Prentice Hall, c1996 - xxxiii, 890 p. : ill. ; 26 cm

Includes bibliographical references and indexes

ISBN: 0132428016

LCCN: 95036703

Subjects--Topical Terms:
Marketing research
Marketing research--Methodology

LC Class. No.: HF5415.2 / .M29 1996

Dewey Class. No.: 658.83

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)