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Marketing :

Kotler, Philip

Marketing : an introduction / Philip Kotler, Gary Armstrong - 4th ed - Upper Saddle River, N.J. : Prentice Hall, c1997 - xxix, 130 p. : col. ill. ; 26 cm

Includes bibliographical references and indexes

ISBN: 0132527103

LCCN: 96019557

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415 / .K625 1997

Dewey Class. No.: 658.8

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