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Measuring the impact of celebrities in advertisements on consumer brand preference // GP // dr.yasser tawfik

dina hodroj

Measuring the impact of celebrities in advertisements on consumer brand preference // GP // dr.yasser tawfik - Giza MSA [2010] - 65 P

Subjects--Topical Terms:
Management--Advertisements--Measuring--Marketing

Dewey Class. No.: 658

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