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The media of mass communication /

Vivian, John

The media of mass communication / John Vivian. - 11th ed. - Upper Saddle River, N.J. : Pearson, 2014 - xxxvi, 478 pages : illustrations (some color) ; 28 cm

Includes bibliographical references and index.

Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics.

ISBN: 9781292025230

LCCN: 2012001324

Subjects--Topical Terms:
Mass media.
Mass media--Technological innovations.
Mass media--Social aspects.
Communication--Technological innovations.
Mass media and culture.

LC Class. No.: P90 / .V53 2014

Dewey Class. No.: 302.23

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