Persuasive communication /
Stiff, James B.
Persuasive communication / James B. Stiff , Paul A. Mongeau - 2nd ed - New York : London : Guilford Press, 2003 - 351 p. : ill. ; 24 cm. - The Guilford communication series .
Includes bibliographical references (p. 251-273) and index.
0898623081 (acidfre paper)
93023401
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
P301.5.P47 / S75 1994
303.342
Persuasive communication / James B. Stiff , Paul A. Mongeau - 2nd ed - New York : London : Guilford Press, 2003 - 351 p. : ill. ; 24 cm. - The Guilford communication series .
Includes bibliographical references (p. 251-273) and index.
0898623081 (acidfre paper)
93023401
Persuasion (Rhetoric)
Persuasion (Psychology)
Attitude (Psychology)
P301.5.P47 / S75 1994
303.342