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Essentials of marketing communications

Blythe, Jim.

Essentials of marketing communications Jim Blythe. - Third edition. - xii, 332 pages : illustrations ; 25 cm

Includes bibliographical references and index.

ISBN: 027370205X 9780273702054

LCCN: 2005054965

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.895 / B.J.E 2006

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