Principles of marketing /
Kotler, Philip
Principles of marketing / Philip Kotler, Gary Armstrong - 13th ed - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
Includes bibliographical references (p. R1-R26) and indexes
Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM
9780136079415 (casebound : alk. paper) 0136079415
2008048626
Marketing
HF5415 / .K636 2010 HF5415 / .K636 2010
658.8
Principles of marketing / Philip Kotler, Gary Armstrong - 13th ed - Upper Saddle River, N.J. : Prentice Hall, c2010 - xxiii, 613, [105] p. : ill. (chiefly col.) ; 29 cm
Includes bibliographical references (p. R1-R26) and indexes
Instructor's review copy -- Instructor's manual with video guide -- Instructor resource center CD-ROM
9780136079415 (casebound : alk. paper) 0136079415
2008048626
Marketing
HF5415 / .K636 2010 HF5415 / .K636 2010
658.8