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Public opinion /

Glynn, Carroll J

Public opinion / Carroll J. Glynn [and others] - Second edition - xiv, 495 pages : illustrations ; 23 cm

Includes bibliographical references and index

This is a survey text for undergraduate courses which examines the history, meaning and mechanics of public opinion and its use in communicating with and persuading the public. The authors discuss the 5 major theories for understanding public opinion

ISBN: 0813341728 9780813341729

Subjects--Topical Terms:
Public opinion--United States
Public opinion--Political aspects--United States

LC Class. No.: HN90.P8 / P84 2004

Dewey Class. No.: 303.380973

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