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Relationship selling /

Johnston, Mark W

Relationship selling / Mark W. Johnston, Greg W. Marshall - 2nd ed - Boston : McGraw-Hill/Irwin, c2008 - xxvii, 446 p. : col. ill. ; 27 cm

Includes bibliographical references (p. 427-433) and indexes

ISBN: 9780073529813 (alk. paper) 0073529818 (alk. paper)

LCCN: 2006034513

Subjects--Topical Terms:
Selling
Relationship marketing
Customer relations

LC Class. No.: HF5438.25 / .J655 2008

Dewey Class. No.: 658.85

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