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Social marketing :

Lee, Nancy,

Social marketing : influencing behaviors for good / Nancy R. Lee, Philip Kotler - 4th ed - Thousand Oaks, Calif. : SAGE Publications, c2011 - xi, 502 p. : ill. ; 24 cm

Includes bibliographical references and indexes

ISBN: 9781412981491 (pbk. : alk. paper) 1412981492 (pbk. : alk. paper)

LCCN: 2011033241

Subjects--Topical Terms:
Social marketing
Behavior modification

LC Class. No.: HF5414 / .K67 2011

Dewey Class. No.: 658.8

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