Normal view MARC view ISBD view

Strategic advertising management /

Percy, Larry.

Strategic advertising management / Larry Percy, Richard Elliott. - 3rd ed. - Oxford ; New York : Oxford University Press, 2009. - xviii, 424 p. : ill. (some col.) ; 25 cm.

Includes bibliographical references and index.

ISBN: 9780199532575 0199532575

LCCN: 2008038449

Subjects--Topical Terms:
Sales promotion.
Advertising--Management.
Strategic planning.
Communication in marketing.

LC Class. No.: HF5438.5 / .P475 2009

Dewey Class. No.: 659.1

Place hold
Print
Cite
Add to your cart (remove)
Send to device
Save record
BIBTEX Dublin Core MARCXML MARC (non-Unicode/MARC-8) MARC (Unicode/UTF-8) MARC (Unicode/UTF-8, Standard) MODS (XML) RIS ISBD
More searches

Search for this title in:
Other Libraries (WorldCat) Other Databases (Google Scholar) Online Stores (Bookfinder.com) Open Library (openlibrary.org)