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Developing business strategies /

Aaker, David A

Developing business strategies / David A. Aaker - 6th ed - New York : J. Wiley, c2001 - xiv, 338 p. : ill. ; 24 cm

Includes bibliographical references and index

ISBN: 0471064114 (cloth : alk. paper)

LCCN: 2001024901

Nat. Bib. No.: GBA1-60965

Subjects--Topical Terms:
Strategic planning
Marketing--Management

LC Class. No.: HD30.28 / .A23 2001

Dewey Class. No.: 658.8

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