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The handbook of strategic public relations & integrated communications

Caywood, Clarke L.

The handbook of strategic public relations & integrated communications Clarke L. Caywood - New York : McGraw-Hill, c1997 - (xxvi, 574 p.) : ill

Includes bibliographical references and index

Available to OhioLINK libraries

ISBN: 9780071767460

Subjects--Topical Terms:
Public relations
Communication in management
Communication in marketing

LC Class. No.: HM263 / .H317 1997eb

Dewey Class. No.: 658.45

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