Measuring The Impact Of Sales Promotion On Brand Image Purchase Intention And Attitude / GP / DR / Yaseer Tawfik (Record no. 13654)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00585nam a22001817a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180515091450.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 180211b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Edition number | GP310 MGT 2017 MKT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Relator code | Ahmed Mohamed Fathy |
| -- | Fady Yousri |
| -- | Seif EL - dien Sherif |
| 245 ## - TITLE STATEMENT | |
| Title | Measuring The Impact Of Sales Promotion On Brand Image Purchase Intention And Attitude / GP / DR / Yaseer Tawfik |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Giza |
| Name of publisher, distributor, etc. | MSA |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 63 P |
| 500 ## - GENERAL NOTE | |
| General note | GP310MGT2017MKT<br/> |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Management |
| Form subdivision | Marketing |
| General subdivision | Brand Image |
| Chronological subdivision | Measuring |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Gradution Project |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 11.02.2018 | GP 310 MGT 2017 MKT | 81654 | 11.02.2018 | 11.02.2018 | Gradution Project |