The effect of store layout and shelf-positioning on the purchase behavior of youth from both genders: An application on apparel stores \\ GP \\ DR \ Yasser Tawfik ( 2018 - 2019 ) (Record no. 14211)
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| fixed length control field | 02311nam a22002297a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190307085041.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190304b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MSA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | HaidyAtef 154639 |
| 245 ## - TITLE STATEMENT | |
| Title | The effect of store layout and shelf-positioning on the purchase behavior of youth from both genders: An application on apparel stores \\ GP \\ DR \ Yasser Tawfik ( 2018 - 2019 ) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Giza |
| Name of publisher, distributor, etc. | MSA |
| Date of publication, distribution, etc. | 2018 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 39 Page |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | MANAGEMENT DISTINGUISHED PROJECTS 2018 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Store layout is an important element in motivating consumer's response in retailing. The<br/>design of a retail store has been found to considerably influence a retailer's general<br/>presentation through its effect on information processing, purchase intents and attitude<br/>towards the retail institution. The retail setting is shifting more than ever before.<br/>It is regarded by the increasing rivalry and new refined and tough customers who have<br/><br/>superior expectations associated to their buying experiences. It has been proved that shelf-<br/>spacing is a critical component in attracting customers to buy; therefore retailers tend to<br/><br/>compete ferociously in order to get premium shelf position.<br/>Apparel stores that offer products for both males and females have a challenge, as in one<br/>hand they should know their consumers and recognize their preferences when they enter the<br/>store, also they have to understand what attracts each gender in terms of store layout, and on<br/>the other hand they should understand that every single product (ex. Pants, shirts, shoes,<br/>accessories,.. etc.) should be placed in a way that is appealing in order to urge the consumers<br/>to buy.<br/>This research will examine the different store layouts and shelf-spacing techniques and<br/>importance for retailers. In addition, this research will study the purchase intention and the<br/>purchase preferences of both males and females individually. Moreover, this research will<br/>observe the relationship between shelf-spacing and the purchase intention of males and<br/>females respectively. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Markting |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farah Tarek 155281 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | MennaHegazy 153523 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Farida Nabil Zaki 154613 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="https://goo.gl/gW7bKy">https://goo.gl/gW7bKy</a> |
| Public note | Full text click here |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Distinguished Graduation Projects |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | Soft Copy located on library Cataloge | 04.03.2019 | GP333MGT2018 MKT | 81968 | 04.03.2019 | 04.03.2019 | Distinguished Graduation Projects |