Campaign strategies and message design : (Record no. 1628)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01033cam a2200289 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 4507600 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170801105802.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 980619s1999 ctua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 98033613 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0275964701 (pbk. : acidfree paper) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0275955923 (acidfree paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HM263 |
| Item number | .M54 1999 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659 |
| Edition number | 21 |
| Item number | M.M.C |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Moffitt, Mary Anne, |
| Dates associated with a name | 1944- |
| 245 10 - TITLE STATEMENT | |
| Title | Campaign strategies and message design : |
| Remainder of title | a practitioner's guide from start to finish / |
| Statement of responsibility, etc | Mary Anne Moffitt. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Westport, Conn. : |
| Name of publisher, distributor, etc | Praeger, |
| Date of publication, distribution, etc | 1999. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 207 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 540 ## - TERMS GOVERNING USE AND REPRODUCTION NOTE | |
| Terms governing use and reproduction | Includes bibliographical references (p. [201]-203) and index. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicity. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Social aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Corporate image. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659 M.M.C 1999 | 4467 | 16.11.2016 | 16.11.2016 | Books | |||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 28.11.2016 | 659 M.M.C 1999 | 4468 | 19.02.2018 | 28.11.2016 | Books |