MARC details
| 000 -LEADER |
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| fixed length control field |
03410nam a22002777a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190801120839.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190304b xxu||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
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| Transcribing agency |
MSA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
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| Classification number |
658.834 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
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| Personal name |
Habiba Tarek 151501 |
| Relator term |
habibatarek95 @hotmail.com |
| 245 ## - TITLE STATEMENT |
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| Title |
Measuring the consumer attitude towards co-creation process and its effect on consumer engagement and customer<br/>loyalty Applied on: IKEA // GP // Dr. Ibrahim Al-Sahouly // (2018 - 2019) |
| Remainder of title |
قياس موقف المستهلك من عملية التأسيس المشترك وتأثيره على مشاركة المستهلك وولاء العملاء المطبق على: ايكيا |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
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| Place of publication, distribution, etc. |
Giza : |
| Name of publisher, distributor, etc. |
MSA, |
| Date of publication, distribution, etc. |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
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| Extent |
157 P. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
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| Title |
MANAGEMENT DISTINGUISHED PROJECTS 2019 |
| 500 ## - GENERAL NOTE |
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| General note |
MGT MKT |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
In the modern world, products and services are available everywhere for customersto purchase in various<br/>places, with various prices and various ways of promotion.So, for a company to stand out from clutter, it has<br/>to have a competitiveadvantage preferably a creative one that has never been experienced in the marketor<br/>has not been reputed. It also has to communicate with its customers.According to France, Merrilees& Miner<br/>(2014), co-creation occurs when there is amutual relationship between the company and the customers.<br/>Usually, in co-creation, the company strives to involve customers to participate in the product/service<br/>development process. Companies apply co-creation to determinecustomer attitude and create customers<br/>engagement and loyalty. The researchers will cover the main concept which is co-creation process and<br/>willalso cover other concepts which are customer attitude, customer engagement andcustomer loyalty. |
| 520 ## - SUMMARY, ETC. |
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| Summary, etc. |
في العالم الحديث ، تتوفر المنتجات والخدمات للعملاء في كل مكان للشراء في أماكن مختلفة بأسعار متنوعة وطرق ترويج متنوعة. لذلك ، لكي تبرز شركة ما<br/>عن طريق الفوضى ، يجب أن تتمتع بميزة تنافسية ويفضل أن تكون ميزة إبداعية لم يسبق لها مثيل في السوق أو لم يتم سمعتها. لديها أيضا للتواصل<br/>مع عملائها. وفقًا لفرنسا، يحدث التأسيس المشترك عندما يكون هناك علاقة متبادلة بين الشركة والعملاء. عادة ، في التأسيس المشترك ، تسعى<br/>الشركة لإشراك العملاء للمشاركة في عملية تطوير المنتج / الخدمة. تطبق الشركات التأسيس المشترك لتحديد موقف العملاء وخلق مشاركة العملاء<br/>وولائهم. سيغطي الباحثون المفهوم الرئيسي وهو عملية الإنشاء المشترك وسيغطيون أيضًا المفاهيم الأخرى وهي موقف العملاء ومشاركة العملاء<br/>وولاء العملاء.. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Services Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
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| Topical term or geographic name entry element |
Consumer Attitude |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Raghad Hany 152891 |
| Relator term |
raghad.elshaer @hotmail.com |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
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| Personal name |
Nada Ashraf 152107 |
| Relator term |
nada_zidan96@ hotmail.com |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sara Ahmed 153495 |
| Relator term |
saraahmed3378 6@gmail.com |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/19RzqrLge8dQGQvtS6-CBpybt5fG1wi-k/view">https://drive.google.com/file/d/19RzqrLge8dQGQvtS6-CBpybt5fG1wi-k/view</a> |
| Public note |
FULL TEXT PRESS HERE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Distinguished Graduation Projects |
