MARC details
| 000 -LEADER |
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| fixed length control field |
02950nam a22002417a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
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| control field |
OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
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| control field |
20190805082908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
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| fixed length control field |
190805b ||||| |||| 00| 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MSA |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.83 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mohamed Ahmed Abdel-Hafeez 154175 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Impact of Digital Marketing Advertisements on Consumer Attitude // GP // Dr. Yasser Tawfik (2018 - 2019) |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
GIZA |
| Name of publisher, distributor, etc. |
MSA |
| Date of publication, distribution, etc. |
2019 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
80 P. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
MANAGEMENT DISTINGUISHED PROJECTS 2019 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Management-Management Information Systems |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The explosive rise of social media and digital technologies is exposing people to<br/>unprecedented opportunities and risk. Social media has become one of the most<br/>popular online activities in the world (Kaplan & Haenlein, 2010)1<br/>.<br/><br/>The growing popularity of social network sites has caused debates between<br/>individuals, and made them wonder if these internet services allow individuals to be<br/>informed, communicate easily, and find an easier way to participate. Or do they grow<br/>shallowness in them, waste their time, and distract them from public participation<br/>and keeping up with news about their community (Gil de Zúñiga, Jund, &<br/>Valenzuela, 2012)2<br/>.<br/><br/>Through social media people can share new ideas, information whether personal or<br/>public, videos, or photos in a surprising rate. It was mentioned that 73% of college<br/>students in the world these days upload and study their courses through the internet<br/>(Wang, Chen, & Liang ,2011)3<br/>.<br/><br/>Nowadays, the success of any business is attributed to the important role of the<br/>internet technology and online marketing which have an influence on the<br/>communication between people all over the world. Moreover, this communication<br/>is considered as the lost key until it connected the firms and organizations with<br/>individuals to build a realistic customer relationship. Undoubtedly, digital marketing<br/>and social media are the most essential programs that can help businesses in<br/>replying, listening, learning from their customers, and upgrading much in their field<br/>which was considered as a new way for companies who have not done this before.<br/>Online marketing has many several online tools as E-marketing, mobile marketing,<br/>social networking sites, and E-mails. Customers tend to know about the products<br/>and services they want to buy so they can trust other users more than watching<br/>commercial ads. Nowadays social media can facilitate all the opportunities and<br/>operations that any company need as specifying or reaching their targeted customers<br/>according to their age, gender, destinations, income, class, and many other things. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Digital Marketing Advertisements |
| Form subdivision |
Consumer Attitude |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mostafa Mohamed Maghawry 162543 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Youssef Hisham El-Messady 160277 |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="https://drive.google.com/file/d/1nx87SmznvRiv3f3vXTcH8OHxfdJvBccI/view">https://drive.google.com/file/d/1nx87SmznvRiv3f3vXTcH8OHxfdJvBccI/view</a> |
| Public note |
FULL TEXT PRESS HERE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Distinguished Graduation Projects |
