35986841_10216840653711318_1105697261150535680_n

Design thinking for visual communication / (Record no. 2662)

MARC details
000 -LEADER
fixed length control field 03846cam a2200469 i 4500
001 - CONTROL NUMBER
control field 18404539
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190127125504.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 141212s2015 enka 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2014035835
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781472572714 (paperback)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number NC997
Item number .A83 2015
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 741.6
Edition number 23
084 ## - OTHER CLASSIFICATION NUMBER
Classification number DES000000
-- DES007000
Source of number bisacsh
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Ambrose, Gavin.
240 10 - UNIFORM TITLE
Uniform title <a href="Design th!nking">Design th!nking</a>
245 10 - TITLE STATEMENT
Title Design thinking for visual communication /
Statement of responsibility, etc Gavin Ambrose, Paul Harris.
250 ## - EDITION STATEMENT
Edition statement Second edition.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc London ;
Name of publisher, distributor, etc Fairchild Books, an imprint of Bloomsbury Publishihng PIc,
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent 192 pages :
Other physical details illustrations (moslty color) ;
Dimensions 23 cm.
336 ## - CONTENT TYPE
Content Type Term text
Source rdacontent
337 ## - MEDIA TYPE
Media Type Term unmediated
Source rdamedia
338 ## - CARRIER TYPE
Carrier Type Term volume
Source rdacarrier
490 0# - SERIES STATEMENT
Series statement Basics design
505 8# - FORMATTED CONTENTS NOTE
Formatted contents note Machine generated contents note: -- IntroductionChapter one: Stages of ThinkingThe design process; Stage one - Define; Stage two - Research; Stage three - Ideate; Stage four - Prototype; Stage five - Select; Stage six - Implement; Stage seven - Learn; Industry view: NB Studio. Chapter two: ResearchIdentifying drivers; Information gathering; Target groups; Samples and feedback; Industry view: Tanner Christensen.Chapter three: Idea GenerationBasic design directions; Questions and answers; Themes of thinking; Inspiration and references; Brainstorming; Value; Inclusion; Sketching; Industry view: Planning Unit.Chapter four: RefinementThinking in images; Thinking in signs; Appropriation; Humor; Personification; Visual metaphors; Modification; Thinking in words; Type 'faces'; Thinking in shapes; Thinking in color; Thinking in technology; Industry view: Lavernia & CienfuegosChapter five: PrototypingDeveloping designs; 'Types' of prototype; Vocabulary; What do do if you get stuck; Industry view: Second Story.Chapter six: ImplementationFormat; Materials; Finishing; Media; Scale; Series/Continuity; Industry view: Design is Play.ExercisesGlossaryIndex.
520 ## - SUMMARY, ETC.
Summary, etc "How do you start a design project? How can you generate ideas and concepts in response to a design brief? How do other designers do it? This book will answer all these questions and more. Now in its second edition, the highly popular Design Thinking for Visual Communication identifies methods and thought processes used by designers in order to start the process that eventually leads to a finished piece of work. Step-by-step guidance for each part of the process is highlighted by real-life case studies, enabling the student to see teaching in practice. This focus on ideas and methods eschews an abstract, academic approach in favour of a useable approach to design as a problem-solving activity.The new edition now includes contributions from a broader international range of design practices and adds depth to existing case studies by looking in greater detail at some of the processes used"--
520 ## - SUMMARY, ETC.
Summary, etc "An introductory guide to generating creative ideas and concepts for graphic designers"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic arts.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Graphic design (Typography)
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in design.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Design
Form subdivision Case studies.
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DESIGN / General.
Source of heading or term bisacsh
650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element DESIGN / Graphic Arts / General.
Source of heading or term bisacsh
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Harris, Paul,
Dates associated with a name 1971-
775 08 - OTHER EDITION ENTRY
Display text Revision of:
Main entry heading Ambrose, Gavin.
Title Design th!nking
Place, publisher, and date of publication Lausanne : AVA Academia, c2010
Series data for related item Basics design ; 08
International Standard Book Number 9782940411177
Record control number (OCoLC)429605144
856 42 - ELECTRONIC LOCATION AND ACCESS
Materials specified Cover image
Uniform Resource Identifier <a href="http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg">http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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b cbc
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e ecip
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g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Date last borrowed Price effective from Koha item type
    Dewey Decimal Classification     Centeral Library Centeral Library Second Floor - Arts & Design 16.11.2016 2 741.6 A.G.D 2015 24140 04.11.2020 04.11.2020 16.11.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library Second Floor - Arts & Design 16.11.2016 3 741.6 A.G.D 2015 23548 01.07.2025 16.06.2025 16.11.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library Second Floor - Arts & Design 20.12.2016 5 741.6 A.G.D 2015 23546 25.11.2021 04.11.2021 20.12.2016 Books
    Dewey Decimal Classification     Centeral Library Centeral Library Second Floor - Arts & Design 20.12.2016 1 741.6 A.G.D 2015 23547 31.10.2017 24.10.2017 20.12.2016 Books