Essentials of marketing : (Record no. 3646)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01053cam a22002894a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13915680 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170410093800.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050330s2006 maua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005043864 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072935898 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .M378 2006 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perreault, William D. |
| 245 10 - TITLE STATEMENT | |
| Title | Essentials of marketing : |
| Remainder of title | a global-managerial approach / |
| Statement of responsibility, etc | William D. Perreault, Jr., E. Jerome McCarthy. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston, Mass. : |
| Name of publisher, distributor, etc | McGraw-Hill/Irwin, |
| Date of publication, distribution, etc | c2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xl, 638 p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 CD-ROM (4 3/4 in.) |
| 440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McCarthy, E. Jerome |
| Fuller form of name | (Edmund Jerome) |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 P.W.E 2006 | 15316 | 16.11.2016 | 16.11.2016 | Books | |||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15317 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15318 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15319 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15320 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15321 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15322 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15323 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15324 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15325 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 17.12.2016 | 658.8 P.W.E 2006 | 15326 | 17.12.2016 | 17.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050539 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 56 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050540 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 57 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050541 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 58 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050542 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 59 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050543 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 60 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050544 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 61 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050545 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 62 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050546 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 63 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050547 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 64 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050548 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 65 EXTRA | |||||
| Centeral Library | Centeral Library | First floor - Management | 18.09.2017 | 658.8 P.W.E 2006 | 900050549 | 18.09.2017 | 18.09.2017 | Compact Disk | Dewey Decimal Classification | 66 EXTRA |