35986841_10216840653711318_1105697261150535680_n

Essentials of marketing / (Record no. 3647)

MARC details
000 -LEADER
fixed length control field 01194cam a2200349 a 4500
001 - CONTROL NUMBER
control field 15030319
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170410093607.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071002s2009 ohua b 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007938581
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA804931
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 014488153
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780324656206 (international student ed. : pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0324656203 (international student ed. : pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn280348754
040 ## - CATALOGING SOURCE
Original cataloging agency UKM
Transcribing agency UKM
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code ukblsr
-- lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .L2623 2009
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lamb, Charles W.
245 10 - TITLE STATEMENT
Title Essentials of marketing /
Statement of responsibility, etc Charles W. Lamb, Joseph F. Hair, Carl McDaniel.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Mason, Ohio :
Name of publisher, distributor, etc South-Western ;
Place of publication, distribution, etc London :
Name of publisher, distributor, etc Cengage Learning [distributor],
Date of publication, distribution, etc c2009.
300 ## - PHYSICAL DESCRIPTION
Extent xxix, 546 p. :
Other physical details col. ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McDaniel, Carl D.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 0
b ibc
c copycat
d 3
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Date last borrowed
        Centeral Library Centeral Library First floor - Management 16.11.2016   658.8 L.C.E 2009 11944-1 16.11.2016 16.11.2016 Books    
        Centeral Library Centeral Library First floor - Management 21.12.2016   658.8 L.C.E 2009 11944-2 21.12.2016 21.12.2016 Books Dewey Decimal Classification  
        Centeral Library Centeral Library First floor - Management 21.12.2016 1 658.8 L.C.E 2009 11944-3 14.10.2018 21.12.2016 Books Dewey Decimal Classification 14.10.2018