Foundations of marketing communications : (Record no. 4013)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01433cam a22003614a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 13927708 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180625091908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 050412s2005 enkaf b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2005040119 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0273703862 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780273703860 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocm59223912 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BWKUK |
| -- | BAKER |
| -- | YDXCP |
| -- | LVB |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 043 ## - GEOGRAPHIC AREA CODE | |
| Geographic area code | e------ |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.123 |
| Item number | .P45 2005 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick de, |
| Dates associated with a name | 1957- |
| 245 10 - TITLE STATEMENT | |
| Title | Foundations of marketing communications : |
| Remainder of title | a European perspective / |
| Statement of responsibility, etc | Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Harlow, England ; |
| -- | New York : |
| Name of publisher, distributor, etc | Financial Times/Prentice Hall, |
| Date of publication, distribution, etc | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 328 p., [8] p. of plates : |
| Other physical details | ill. (some col.) ; |
| Dimensions | 25 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| Geographic subdivision | Europe. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Geuens, Maggie, |
| Dates associated with a name | 1969- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Bergh, Joeri van den, |
| Dates associated with a name | 1971- |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Pelsmacker, Patrick de, |
| Dates associated with a name | 1957- |
| Title of a work | Marketing communications. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.802 P.P.F 2005 | 12441 | 16.11.2016 | 16.11.2016 | Books |