Global marketing and advertising : (Record no. 4291)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01757cam a2200337 i 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17716950 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170207091533.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130429s2014 caua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013016276 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781452257174 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Description conventions | rda |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.127 |
| Item number | .M66 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Mooij, Marieke K. de, |
| Dates associated with a name | 1943- |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing and advertising : |
| Remainder of title | understanding cultural paradoxes / |
| Statement of responsibility, etc | Marieke de Mooij. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Fourth Edition. |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE STATEMENTS | |
| Place of production, publication, distribution, manufacture | Los Angeles : |
| Name of producer, publisher, distributor, manufacturer | SAGE Publications, Inc., |
| Date of production, publication, distribution, manufacture | [2014] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 395 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm |
| 336 ## - CONTENT TYPE | |
| Content Type Term | text |
| Source | rdacontent |
| 337 ## - MEDIA TYPE | |
| Media Type Term | unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier Type Term | volume |
| Source | rdacarrier |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Foreword -- Geert hofstede -- Preface to the fourth edition -- Summary of the book -- The paradoxes in global marketing communications -- Global branding -- Values and culture -- Dimensions of culture -- Culture and consumer behavior -- Researching and applying cultural values -- Culture and communication -- Culture and the media -- Culture and advertising appeals -- Culture and executional style -- From value paradox to strategy -- Appendix A: GNP/capita 2011 (US$) and hofstede country scores for 66 countries -- Appendix B: Data sources -- Index -- About the author. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Target marketing |
| Form subdivision | Cross-cultural studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| Form subdivision | Cross-cultural studies. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Consumer behavior |
| Form subdivision | Cross-cultural studies. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 658.802 M.M.G 2014 | 21976 | 16.11.2016 | 16.11.2016 | Books | ||||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.12.2016 | 658.802 M.M.G 2014 | 21975 | 07.12.2016 | 07.12.2016 | Books | Dewey Decimal Classification | |||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.12.2016 | 658.802 M.M.G 2014 | 21977 | 07.12.2016 | 07.12.2016 | Books | Dewey Decimal Classification |