Advertising and integrated brand promotion / (Record no. 448)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00940nam a2200301Ma 4500 |
| 001 - CONTROL NUMBER | |
| control field | 232999243 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170211114908.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080404s2009 ohu b 001 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0324568622 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780324568622 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)232999243 |
| Canceled/invalid control number | (OCoLC)220330979 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | YDXCP |
| Transcribing agency | UAB |
| Modifying agency | YDXCP |
| -- | BAKER |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5821 |
| Item number | .O39 2009 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | O'Guinn, Thomas C |
| 245 10 - TITLE STATEMENT | |
| Title | Advertising and integrated brand promotion / |
| Statement of responsibility, etc | Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik |
| 246 14 - VARYING FORM OF TITLE | |
| Title proper/short title | Advertising & integrated brand promotion |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Mason, Ohio : |
| Name of publisher, distributor, etc | South-Western, |
| Date of publication, distribution, etc | c2009 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xlii, 726 p. : |
| Other physical details | chiefly col. ; |
| Dimensions | 29 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising media planning |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Total Renewals | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 659.1 O.T.A 2009 | 10844 | 09.02.2019 | 16.11.2016 | Books | |||||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.09.2022 | 659.1 O.T.A 2009 | 12036-1 | 21.09.2022 | 21.09.2022 | Books | |||||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.09.2022 | 659.1 O.T.A 2009 | 12036-2 | 27.02.2023 | 21.09.2022 | Books | |||||||
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 21.09.2022 | 1 | 659.1 O.T.A 2009 | 12036-3 | 20.03.2023 | 21.09.2022 | Books | 1 | 28.02.2023 |