Normal view MARC view ISBD view

Advertising campaign strategy : (Record no. 462)

MARC details
000 -LEADER
fixed length control field	00835nam a22002654a 4500
001 - CONTROL NUMBER
control field	62331222
003 - CONTROL NUMBER IDENTIFIER
control field	OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170211185106.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	051123s2006 ohua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	0324322712
Terms of availability	(pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency	EKL
Transcribing agency	EKL
Modifying agency	OUN
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	659.1
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR)	HF5837
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN)	.P36 2006x
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Parente, Donald
245 10 - TITLE STATEMENT
Title	Advertising campaign strategy :
Remainder of title	a guide to marketing communication plans /
Statement of responsibility, etc	Donald E. Parente
246 30 - VARYING FORM OF TITLE
Title proper/short title	Guide to marketing communication plans
246 30 - VARYING FORM OF TITLE
Title proper/short title	Marketing communication plans
250 ## - EDITION STATEMENT
Edition statement	4th ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Mason, Ohio :
Name of publisher, distributor, etc	Thomson/South-Western,
Date of publication, distribution, etc	c2006
300 ## - PHYSICAL DESCRIPTION
Extent	xxvi, 400 p. :
Other physical details	ill. ;
Dimensions	24 cm
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising campaigns
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Communication in marketing
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Dewey Decimal Classification
Item type	Books

Holdings
Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date last borrowed	Price effective from	Koha item type	Source of classification or shelving scheme	Checked out
Centeral Library	Centeral Library	First Floor - Mass communication	16.11.2016	1	659.1 P.D.A 2006	10893	24.11.2021	04.11.2021	16.11.2016	Books
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016		659.1 P.D.A 2006	4360-1	18.11.2016		18.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016		659.1 P.D.A 2006	4360-2	18.11.2016		18.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016		659.1 P.D.A 2006	4360-3	18.11.2016		18.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016		659.1 P.D.A 2006	4360-4	18.11.2016		18.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016		659.1 P.D.A 2006	4360-5	18.11.2016		18.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016		659.1 P.D.A 2006	24367	18.11.2016		18.11.2016	Books	Dewey Decimal Classification
Centeral Library	Centeral Library	First Floor - Mass communication	18.11.2016	1	659.1 P.D.A 2006	24275	19.02.2017	19.02.2017	18.11.2016	Books	Dewey Decimal Classification	20.05.2017
Centeral Library	Centeral Library	First Floor - Mass communication	04.12.2022		659.1 P.D.A 2006	28643	04.12.2022		04.12.2022	Books	Dewey Decimal Classification