How to launch a magazine in this digital age / (Record no. 4640)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02714cam a2200373 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 17943837 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170708121551.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131115s2014 nyua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2013044821 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781441161901 (hardback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781441177995 (paperback) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781441148599 (ePDF) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Cancelled/invalid ISBN | 9781441111098 (ePub) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | Z286.E43 |
| Item number | H75 2014 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 070.5797 |
| Edition number | 23 |
| 084 ## - OTHER CLASSIFICATION NUMBER | |
| Classification number | SOC052000 |
| Source of number | bisacsh |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hogarth, Mary, |
| 245 10 - TITLE STATEMENT | |
| Title | How to launch a magazine in this digital age / |
| Statement of responsibility, etc | Mary Hogarth, edited by John Jenkins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 1st ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New York : |
| Name of publisher, distributor, etc | Bloomsbury Academic, |
| Date of publication, distribution, etc | 2014 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix, 221 p. : |
| Other physical details | ill. ; |
| Dimensions | 24 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references (p. [212]-214) and index. |
| 505 8# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Machine generated contents note: -- Introduction 1. A gap in the market 2. Developing your magazine 3. Target audiences 4. Publishing strategies: print, digital & online 5. A sustainable business model 6. Branding and editorial concepts 7. Distribution strategies 8. Your team 9. Advertising & other revenue streams 10. Production: Print, digital & online 11. A successful launch 12. Conclusion. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | "Lively and engaging, How to Launch a Magazine in this Digital Age adopts a practical guide students or inexperienced editors to the process of setting up and launching a new publication -- be it digital, print or a combination of both. Using case studies, theoretical/critical insights, and tests/exercises, this is the first how-to to embrace digital technologies, including a companion website with additional support with podcasts, web links, forums and timed live author chats. The key to the text's success is its ability to encompass the complete process. It begins with the initial idea and follows the process through to developing a business plan as well as setting an editorial strategy to achieve and maintain an audience in a digital age -- where traditional print formats face an uncertain future. It includes checklists and realistic timescales for producing a digital/print magazine, for both the working professional and the student in the classroom setting"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic publishing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Electronic journals |
| General subdivision | Publishing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jenkins, John, |
| Dates associated with a name | 1934- |
| 856 42 - ELECTRONIC LOCATION AND ACCESS | |
| Materials specified | Cover image |
| Uniform Resource Identifier | <a href="http://www.netread.com/jcusers2/bk1388/901/9781441161901/image/lgcover.9781441161901.jpg">http://www.netread.com/jcusers2/bk1388/901/9781441161901/image/lgcover.9781441161901.jpg</a> |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date last borrowed | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 1 | 070.5797 H.M.H 2014 | 23821 | 07.11.2017 | 01.11.2017 | 16.11.2016 | Books |