MARC details
000 -LEADER |
fixed length control field |
01748cam a2200325 a 4500 |
001 - CONTROL NUMBER |
control field |
16090384 |
005 - DATE AND TIME OF LATEST TRANSACTION |
control field |
20180508084221.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
fixed length control field |
100211s2010 nyuab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
LC control number |
2010004379 |
015 ## - NATIONAL BIBLIOGRAPHY NUMBER |
National bibliography number |
GBB064564 |
Source |
bnb |
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER |
Record control number |
015561785 |
Source |
Uk |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
9780071703123 (alk. paper) |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
International Standard Book Number |
0071703128 (alk. paper) |
035 ## - SYSTEM CONTROL NUMBER |
System control number |
(OCoLC)ocn466353486 |
040 ## - CATALOGING SOURCE |
Original cataloging agency |
DLC |
Transcribing agency |
DLC |
Modifying agency |
BTCTA |
-- |
YDXCP |
-- |
UKM |
-- |
C#P |
-- |
CDX |
-- |
DLC |
050 00 - LIBRARY OF CONGRESS CALL NUMBER |
Classification number |
HF5826.5 |
Item number |
.S57 2010 |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
Classification number |
659.111 |
Edition number |
22 |
Item number |
S.J.A |
100 1# - MAIN ENTRY--PERSONAL NAME |
Personal name |
Sissors, Jack Zanville, |
245 10 - TITLE STATEMENT |
Title |
Advertising media planning \ |
Statement of responsibility, etc |
Jack Zanville Sissors. |
250 ## - EDITION STATEMENT |
Edition statement |
7th ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
Place of publication, distribution, etc |
New York : |
Name of publisher, distributor, etc |
McGraw-Hill, |
Date of publication, distribution, etc |
c2010. |
300 ## - PHYSICAL DESCRIPTION |
Extent |
xiv, 480 p. : |
Other physical details |
ill., map ; |
Dimensions |
24 cm. |
504 ## - BIBLIOGRAPHY, ETC. NOTE |
Bibliography, etc |
Includes bibliographical references and index. |
505 0# - FORMATTED CONTENTS NOTE |
Formatted contents note |
Introduction to media planning : the art of matching media to the advertiser's marketing needs -- Sample media plan presentation -- The relationship among media, advertising, and consumers -- Basic measurements and calculations -- Advanced measurements and calculations -- Marketing strategy and media planning -- Strategy planning I : who, where, and when -- Strategy planning II : weighting, reach, frequency, and scheduling -- Selecting media classes : intermedia comparisons -- Principles of planning media strategy -- Evaluating and selecting media vehicles -- Media costs and buying problems -- Setting and allocating the budget -- Testing, experimenting, and media planning. |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
Topical term or geographic name as entry element |
Advertising media planning. |
700 1# - ADDED ENTRY--PERSONAL NAME |
Personal name |
Baron, Roger B. |
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) |
a |
7 |
b |
cbc |
c |
orignew |
d |
1 |
e |
ecip |
f |
20 |
g |
y-gencatlg |
942 ## - ADDED ENTRY ELEMENTS (KOHA) |
Source of classification or shelving scheme |
Dewey Decimal Classification |
Item type |
Books |