35986841_10216840653711318_1105697261150535680_n

Integrated advertising, promotion & marketing communications / (Record no. 4963)

MARC details
000 -LEADER
fixed length control field 01062cam a2200301 a 4500
001 - CONTROL NUMBER
control field 13079884
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20181218091008.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 030203s2004 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2003043373
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0131405462
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .C58 2004
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
245 10 - TITLE STATEMENT
Title Integrated advertising, promotion & marketing communications /
Statement of responsibility, etc Kenneth E. Clow, Donald Baack.
246 3# - VARYING FORM OF TITLE
Title proper/short title Integrated advertising, promotion, and marketing communications
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson Prentice Hall,
Date of publication, distribution, etc c2004.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 538 p. :
Other physical details ill. ;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Checked out Date last borrowed Public note
        Centeral Library Centeral Library First floor - Management 16.11.2016   659.1 C.K.I 2004 9692-1 16.11.2016 16.11.2016 Books        
        Centeral Library Centeral Library First floor - Management 02.12.2016   659.1 C.K.I 2004 9692-2 02.12.2016 02.12.2016 Books Dewey Decimal Classification      
        Centeral Library Centeral Library First floor - Management 02.12.2016 1 659.1 C.K.I 2004 9692-3 26.11.2023 02.12.2016 Books Dewey Decimal Classification 10.12.2023 26.11.2023  
        Centeral Library Centeral Library First floor - Management 02.12.2016   659.1 C.K.I 2004 9692-4 02.12.2016 02.12.2016 Books Dewey Decimal Classification      
        Centeral Library Centeral Library First floor - Management 09.07.2017   659.1 C.K.I 2004 900046202 09.07.2017 09.07.2017 Compact Disk Dewey Decimal Classification     61 MGT
        Centeral Library Centeral Library First floor - Management 09.07.2017   659.1 C.K.I 2004 900046204 09.07.2017 09.07.2017 Compact Disk Dewey Decimal Classification     63 MGT
        Centeral Library Centeral Library First floor - Management 09.07.2017   659.1 C.K.I 2004 900046203 09.07.2017 09.07.2017 Compact Disk Dewey Decimal Classification     62 MGT