35986841_10216840653711318_1105697261150535680_n

Kleppner's advertising procedure / (Record no. 5553)

MARC details
000 -LEADER
fixed length control field 01302cam a2200361 a 4500
001 - CONTROL NUMBER
control field 14863976
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170306135148.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070524s2008 njua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007021990
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA738752
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 013751208
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780132308298
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0132308290
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn137244753
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)137244753
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency YDX
-- BTCTA
-- BAKER
-- YDXCP
-- UKM
-- IJ5
-- DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5823
Item number .K45 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 22
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Lane, W. Ronald,
Dates associated with a name 1940-
245 10 - TITLE STATEMENT
Title Kleppner's advertising procedure /
Statement of responsibility, etc W. Ronald Lane, Karen Whitehill King, J. Thomas Russell.
246 30 - VARYING FORM OF TITLE
Title proper/short title Advertising procedure
250 ## - EDITION STATEMENT
Edition statement 17th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Upper Saddle River, N.J. :
Name of publisher, distributor, etc Pearson/Prentice Hall,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 829 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 29 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Advertising.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name King, Karen Whitehill.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Russell, Thomas,
Dates associated with a name 1941-
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://www.loc.gov/catdir/toc/ecip0719/2007021990.html">http://www.loc.gov/catdir/toc/ecip0719/2007021990.html</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme
        Centeral Library Centeral Library First Floor - Mass communication 16.11.2016   659.1 L.W.K 2008 10306-2 16.11.2016 16.11.2016 Books  
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 5392 24.11.2016 24.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 5395 24.11.2016 24.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 5396 24.11.2016 24.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 10557-1 24.11.2016 24.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 10557-2 24.11.2016 24.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 10557-3 24.11.2016 24.11.2016 Books Dewey Decimal Classification
        Centeral Library Centeral Library First Floor - Mass communication 24.11.2016   659.1 L.W.K 2008 10557-4 24.11.2016 24.11.2016 Books Dewey Decimal Classification