Marketing management / (Record no. 5979)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01354cam a2200337 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 16533468 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20180508105214.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101104s2012 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 2010046655 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781408252734 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)ocn678924608 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | YDX |
| -- | YDXCP |
| -- | BWX |
| -- | CDX |
| -- | DLC |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.13 |
| Item number | .K64 2012 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Arab World Ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxii, 657, [127] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 29 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing management -- Defining marketing for the 21st century -- Developing marketing strategies and plans -- Capturing marketing insights -- Collecting information and forecasting demand -- Conducting marketing research -- Connecting with customers -- Creating long-term loyalty relationships -- Analyzing consumer markets. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Kevin Lane Keller. |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Salah Hassan |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Imad Baalabaki |
| 710 ## - ADDED ENTRY--CORPORATE NAME | |
| Corporate name or jurisdiction name as entry element | Hamed Shamma |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ecip |
| f | 20 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 K.P.M 2012 | 19962 | 16.11.2016 | 16.11.2016 | Books | |||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 19960 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 19961 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 20734 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 20735 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 20971 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 1 | 658.8 K.P.M 2012 | 20972 | 18.09.2017 | 06.12.2016 | Books | Dewey Decimal Classification | 18.09.2017 | ||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 22619 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 22620 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 24255 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 1 | 658.8 K.P.M 2012 | 25310 | 30.10.2018 | 06.12.2016 | Books | Dewey Decimal Classification | 15.10.2018 | ||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 25311 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 25312 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 25313 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 06.12.2016 | 658.8 K.P.M 2012 | 25314 | 06.12.2016 | 06.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.02.2018 | 658.8 K.P.M 2012 | 27341 | 07.02.2018 | 07.02.2018 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.02.2018 | 658.8 K.P.M 2012 | 27342 | 07.02.2018 | 07.02.2018 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.02.2018 | 658.8 K.P.M 2012 | 27343 | 07.02.2018 | 07.02.2018 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.02.2018 | 658.8 K.P.M 2012 | 27344 | 07.02.2018 | 07.02.2018 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First Floor - Mass communication | 07.02.2018 | 658.8 K.P.M 2012 | 27345 | 07.02.2018 | 07.02.2018 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 07.02.2018 | 418 AC | 70001652 | 07.02.2018 | 07.02.2018 | Code Access | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 07.02.2018 | 404 AC | 70001687 | 07.02.2018 | 07.02.2018 | Code Access | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 07.02.2018 | 405 AC | 70001675 | 07.02.2018 | 07.02.2018 | Code Access | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 07.02.2018 | 406 AC | 70001663 | 07.02.2018 | 07.02.2018 | Code Access | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 07.02.2018 | 407 AC | 70001651 | 07.02.2018 | 07.02.2018 | Code Access | Dewey Decimal Classification |