Marketing plans : (Record no. 5989)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00703cam a2200253 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 48782537 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170406125223.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 020513s2002 enka 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0750656255 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | UKM |
| Transcribing agency | UKM |
| Modifying agency | ORU |
| -- | OUN |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) | HF5415.13 |
| Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) | .M369183 2002x |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McDonald, Malcolm |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing plans : |
| Remainder of title | how to prepare them, how to use them / |
| Statement of responsibility, etc | Malcolm McDonald |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Oxford : |
| Name of publisher, distributor, etc | Butterworth-Heinemann, |
| Date of publication, distribution, etc | 2002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 630 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Planning |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.802 M.M.M 2002 | 11044-2 | 16.11.2016 | 16.11.2016 | Books | |||||
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.802 M.M.M 2002 | 11044-1 | 16.11.2016 | 16.11.2016 | Books |