35986841_10216840653711318_1105697261150535680_n

Marketing strategy : (Record no. 6004)

MARC details
000 -LEADER
fixed length control field 01561cam a22003734a 4500
001 - CONTROL NUMBER
control field 167504570
003 - CONTROL NUMBER IDENTIFIER
control field OCoLC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20170406143212.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 070823s2008 maua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2007034854
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBA790309
Source bnb
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780073529899 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0073529893 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780071263917 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071263918 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)167504570
Canceled/invalid control number (OCoLC)156810218
-- (OCoLC)181068244
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Modifying agency BTCTA
-- BAKER
-- YDXCP
-- C#P
-- BWX
-- UKM
-- DEBBG
-- UKWOH
-- OCLCF
-- OCLCO
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.13
Item number .W249 2008
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC)
Classification number (OCLC) (R) ; Classification number, CALL (RLIN) (NR) HF5415.13
Local cutter number (OCLC) ; Book number/undivided call number, CALL (RLIN) .W249 2008
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Walker, Orville C.
245 10 - TITLE STATEMENT
Title Marketing strategy :
Remainder of title a decision-focused approach /
Statement of responsibility, etc Orville C. Walker, Jr., John W. Mullins.
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Boston :
Name of publisher, distributor, etc McGraw-Hill Irwin,
Date of publication, distribution, etc c2008.
300 ## - PHYSICAL DESCRIPTION
Extent xx, 346 p. :
Other physical details ill. (chiefly col.) ;
Dimensions 26 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references and indexes.
520 ## - SUMMARY, ETC.
Summary, etc This text covers the concepts and theories of creating and implementing a marketing strategy, and offers a focus on the strategic planning process and marketing's interfunctional relationship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing
General subdivision Management.
655 #7 - INDEX TERM--GENRE/FORM
Genre/form data or focus term Lehrbuch.
Source of term swd
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Mullins, John W.
Fuller form of name (John Walker)
856 41 - ELECTRONIC LOCATION AND ACCESS
Materials specified Table of contents only
Uniform Resource Identifier <a href="http://catdir.loc.gov/catdir/enhancements/fy0743/2007034854-t.html">http://catdir.loc.gov/catdir/enhancements/fy0743/2007034854-t.html</a>
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Centeral Library Centeral Library First floor - Management 16.11.2016   658.802 W.O.M 2008 10840 16.11.2016 16.11.2016 Books