Media planning : (Record no. 6262)
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000 -LEADER | |
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fixed length control field | 00757pam a2200253 a 4500 |
001 - CONTROL NUMBER | |
control field | 32627579 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OCoLC |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20170420091206.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 950510s1996 iluab b 001 0 eng |
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
LC control number | 95018554 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 0844235121 |
Terms of availability | (paper : recyclable paper) |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | OUN |
043 ## - GEOGRAPHIC AREA CODE | |
Geographic area code | n-us--- |
050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF5826.5 |
Item number | .S86 1996 |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 302.230684 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Surmanek, Jim |
245 10 - TITLE STATEMENT | |
Title | Media planning : |
Remainder of title | a practical guide / |
Statement of responsibility, etc | Jim Surmanek |
250 ## - EDITION STATEMENT | |
Edition statement | 3rd ed |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | Lincolnwood, Ill., USA : |
Name of publisher, distributor, etc | NTC Business Books, |
Date of publication, distribution, etc | c1996 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xii, 209 p. : |
Other physical details | ill., maps ; |
Dimensions | 23 cm |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc | Includes bibliographical references and index |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Advertising media planning |
Geographic subdivision | United States |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Item type | Books |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Dewey Decimal Classification | Centeral Library | Centeral Library | First Floor - Mass communication | 16.11.2016 | 302.230684 S.J.M 1996 | 1931 | 16.11.2016 | 16.11.2016 | Books |