Principles of marketing / (Record no. 7811)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02725cam a22004334a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 43561943 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20170406101453.0 |
| 006 - FIXED-LENGTH DATA ELEMENTS--ADDITIONAL MATERIAL CHARACTERISTICS--GENERAL INFORMATION | |
| fixed length control field | m b |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | co cgu|||||||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 000228s2001 njua b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 00027875 |
| 015 ## - NATIONAL BIBLIOGRAPHY NUMBER | |
| National bibliography number | GBA1-00428 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130263125 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130263124 (hardcover) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130283290 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130283290 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130883689 (CDROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130883681 (CDROM) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130883794 (review copy) |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780130883797 (review copy) |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | (OCoLC)43561943 |
| Canceled/invalid control number | (OCoLC)50386441 |
| -- | (OCoLC)82978041 |
| -- | (OCoLC)463400453 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Language of cataloging | eng |
| Transcribing agency | DLC |
| Modifying agency | CUY |
| -- | QP9 |
| -- | C#P |
| -- | UKM |
| -- | BAKER |
| -- | COO |
| -- | LVB |
| -- | NLGGC |
| -- | BTCTA |
| -- | YDXCP |
| -- | HEBIS |
| -- | TULIB |
| -- | IG# |
| 042 ## - AUTHENTICATION CODE | |
| Authentication code | pcc |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415 |
| Item number | .K636 2001 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 245 10 - TITLE STATEMENT | |
| Title | Principles of marketing / |
| Statement of responsibility, etc | Philip Kotler, Gary Armstrong. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Upper Saddle River, N.J. : |
| Name of publisher, distributor, etc | Prentice Hall, |
| Date of publication, distribution, etc | c2001. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxi, 785, [53] p. : |
| Other physical details | col. ill. ; |
| Dimensions | 28 cm. + |
| Accompanying material | 1 computer optical disc (4 3/4 in.) |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and indexes. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Understanding marketing and the marketing process. Marketing in a changing world: creating customer value and satisfaction -- Strategic planning and the marketing process -- The marketing environment -- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation, targeting, and positioning for competitive advantage -- Developing the marketing mix. Product and services strategy -- New-product development and product life-cycle strategies --Pricing products: pricing considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics management -- Retailing and wholesaling -- Integrated marketing communications strategy -- Advertising, sales promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the new marketing model -- Managing marketing. Competitive strategies: attracting, retaining, and growing customers -- The global marketplace -- Marketing and society: social responsibility and marketing ethics -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing. |
| 538 ## - SYSTEM DETAILS NOTE | |
| System details note | System requirements for accompanying computer disc: Windows 95/98/NT/2000. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Armstrong, Gary |
| Fuller form of name | (Gary M.) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Source of classification or shelving scheme | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Centeral Library | Centeral Library | First floor - Management | 16.11.2016 | 658.8 KPP 2001 | 3351 | 16.11.2016 | 16.11.2016 | Books | |||||||
| Centeral Library | Centeral Library | First floor - Management | 09.12.2016 | 658.8 KPP 2001 | 3354 | 09.12.2016 | 09.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2001 | 2173 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2001 | 3352 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 10.12.2016 | 658.8 KPP 2001 | 3353 | 10.12.2016 | 10.12.2016 | Books | Dewey Decimal Classification | ||||||
| Centeral Library | Centeral Library | First floor - Management | 10.07.2017 | 658.8 KPP 2001 | 900047472 | 10.07.2017 | 10.07.2017 | Compact Disk | Dewey Decimal Classification | 81 MGT | |||||
| Centeral Library | Centeral Library | First floor - Management | 10.07.2017 | 658.8 KPP 2001 | 900047473 | 10.07.2017 | 10.07.2017 | Compact Disk | Dewey Decimal Classification | 82 MGT | |||||
| Centeral Library | Centeral Library | First floor - Management | 10.07.2017 | 658.8 KPP 2001 | 900047474 | 10.07.2017 | 10.07.2017 | Compact Disk | Dewey Decimal Classification | 83 MGT | |||||
| Centeral Library | Centeral Library | First floor - Management | 10.07.2017 | 658.8 KPP 2001 | 900047475 | 10.07.2017 | 10.07.2017 | Compact Disk | Dewey Decimal Classification | 84 MGT | |||||
| Centeral Library | Centeral Library | First floor - Management | 10.07.2017 | 658.8 KPP 2001 | 900047476 | 10.07.2017 | 10.07.2017 | Compact Disk | Dewey Decimal Classification | 85 MGT | |||||
| Centeral Library | Centeral Library | First floor - Management | 10.07.2017 | 658.8 KPP 2001 | 900048009 | 10.07.2017 | 10.07.2017 | Compact Disk | Dewey Decimal Classification | 85 MGT |